SO:ME Space Pop-Up Stalls

SO:ME Space is a retail concept that brings together emerging brands in an innovative environment for the purpose of growth, experimentation and development without the restrictive outlays of traditional rent.

The mix of brands at different developmental stages provides an opportunity for emerging designers to promote and spread their name. In addition, the residency of more established brands provides a learning experience for all involved, allowing such brands to experiment with retail store concepts in a constructive and dynamic environment.

With millions of visitors through our doors each year, this is a great opportunity to experience the retail environment of the iconic, dynamic and much-loved South Melbourne Market.

SO:ME Space is made up of:

  • five short-term pop-up stalls (4-8 weeks)
  • several longer-term pop-up stalls (2-12 months) 
  • seven permanent stalls

Stall opportunities are listed on our website and promoted via the Market e-newsletter.


For enquiries, please contact the Retail and Business Development Team on

Please note: Should your enquiry be regarding a current application, these are logged and we will be in contact should your application be successful and meet the key selection criteria.

Apply for a short-term pop-up stall

Please read the information below and then click the button below to submit your expression of interest.

Please note:

  • Short-term pop-up stalls are booked 2-3 months in advance
  • Submitting an expression of interest application does not guarantee you a stall

Longer Term Opportunities:

Click here to view longer term opportunities and to apply.

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