Corporate

South Melbourne Market is owned and operated by the City of Port Phillip and managed by a Special Advisory Committee of the Port Phillip Council under the Local Government Act. Click here to read more about the Market's Committee.

Vision

South Melbourne Market, the Quintessential Village Market. A prosperous, authentic destination that is home to fresh, artisanal and cultural products; creative and joyful experiences; celebrates local; is a leader in sustainability; is loved, trusted and connects our customers and community.

Mission

The South Melbourne Market will achieve our Vision by:

1. Being a trusted destination for quality, value, fresh and extensive offer
2. Being a safe, accessible and inclusive market for the whole community
3. Embracing and curating all that is local, artisanal, emerging, cultural and creative
4. Remaining a loved, happy, quirky and experiential destination – full of moments of surprise and wonder – Continuing to be environmentally and economically sustainable – a financially secure urban experience, living and breathing green
5. Being accessible – physically and online

City of Port Phillip Council Plan

The Plan for Port Phillip 2025-35 is a 10-year strategic roadmap that guides how Council serves the community. It defines the services and projects Council delivers for the people that live, work and play in the Port Phillip municipality. 

Council's Community Vision is: "Proudly Port Phillip: A livable and vibrant city that enhances community connection and wellbeing."

The Market is aligned to the Council's Plan for Port Phillip that details six strategic directions:

• A healthy and connected community
• An environmentally sustainable and resilient city
• A safe and livable city
• A vibrant and thriving community
• An engaged and empowered community
• A trusted and high-performing organisation

Click here to read more.