Corporate

South Melbourne Market is owned and operated by the City of Port Phillip and managed by a Special Advisory Committee of the Port Phillip Council under the Local Government Act. Click here to read more about the Market's Committee.

Vision

To be a thriving, authentic local market for generations to come.

Purpose

To provide a vibrant marketplace where shoppers have access to a choice of quality, fresh produce and groceries, and a wide range of goods, services and dining experiences from thriving, knowledgeable, independent small businesses.
To provide a welcoming and inclusive place for people to eat, meet, connect, socialise and shop.

Strategic Plan 2026-30 Summary

The 2026-30 South Melbourne Market Strategic Plan was endorsed by the City of Port Phillip in February 2026.

City of Port Phillip Council Plan

The Plan for Port Phillip 2025-35 is a 10-year strategic roadmap that guides how Council serves the community. It defines the services and projects Council delivers for the people that live, work and play in the Port Phillip municipality. 

Council's Community Vision is: "Proudly Port Phillip: A livable and vibrant city that enhances community connection and wellbeing."

The Market is aligned to the Council's Plan for Port Phillip that details six strategic directions:

• A healthy and connected community
• An environmentally sustainable and resilient city
• A safe and livable city
• A vibrant and thriving community
• An engaged and empowered community
• A trusted and high-performing organisation

Click here to read more.