Since 1867, South Melbourne Market has been a treasured inner city landmark and a favourite amongst locals and visitors. It is a place where people come not only to purchase fresh food but to meet, eat, drink, shop, discover, share and connect.

As a community asset, owned and operated by the City of Port Phillip, there are very few opportunities available for commercial businesses to partner with South Melbourne Market. When sponsorship opportunities are available, they will be listed below.

Partnering with us has many benefits, including taking advantage of the Market's strong community network of:

  • Over 100,000 visitors per week
  • Over 60,000 email database
  • Over 100,000 social media followers (Facebook, Instagram, Twitter)

To discuss opportunities, please contact:

Victoria Niewalda
Business Development and Partnerships Coordinator, South Melbourne Market
Phone: 0466 773 318

Port Phillip Mussel and Jazz Festival

The Port Phillip Mussel and Jazz Festival celebrates our favourite mollusc with a seafood street party held over the Labour Day long weekend in March at South Melbourne Market.

More than six tonnes of mussels are consumed during the weekend and it attracts a crowd of over 30,000 people per day!

From our Cecil Street restaurants and street food vendors to some of Melbourne's best Dixieland and New Orleans jazz, the festival is set to again be a must-do on the Melbourne event calendar in 2022.

The Port Phillip Mussel and Jazz Festival offers the potential to build a powerful brand association. The strong media presence associated with the event, in conjunction with the overall brand image, will help maximise the exposure for your brand.

photo: Simon Shiff

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