Sophie the Giraffe Turns 64!

Happy Birthday to the world’s most chewed-on celebrity—Sophie the Giraffe!

Join us in celebrating the iconic teething toy's special day! To mark this occasion, a giant 2.4m tall Sophie the Giraffe will be making a special appearance at the Market on Sunday, 25 May.

She's tall, she's charming, and she's ready to turn heads - don't miss out on the fun! Bring the family along to the Market and head to Cecil St (opposite Juicello) to snap a photo with Sophie! 

Once you're done snapping your family photo with the birthday girl, be sure to head down Aisle B to Spotty Dot to shop all of your favourite Sophie the Giraffe products. Customers will receive a free Sophie keyring with each Sophie purchase!