Status Quo

Welcome to Status Quo – where the rhythm of progress echoes in every stride, and the beat of determination is the anthem we march to.  

Status Quo Co. is an Australian family-owned business. What was born from a love for staying active and feeling our best, they hope will flourish into a brand that sets the standard for sustainable, eco-friendly active and streetwear made from Sepia Cotton, Recycled Nylon, and Spandex and Viscose Bamboo.

Founded by 18-year-old Cody Brits who started the brand while still in high school, Status Quo goes far beyond a line of clothing - it started with the desire to build a community, to grow a family, and to unite people through activity. In starting his business and juggling through life's challenges Cody built his brand with a commitment - through the highs, the lows, the chaos or the calm, it is crucial to learn to love the journey, and embody what it means to move with momentum.

Status Quo is more than a brand; it's a mindset, an embodiment of the ethos that propels us to break barriers and forever shatter expectations. 

Within the fabric of Status Quo, every challenge is an opportunity, and every setback is a prelude to a greater comeback. Join Status Quo as they redefine limits, rewrite narratives, and set a new standard for what's possible. At Status Quo, the love for the journey will forever defeat the desire to reach a destination.