Everything is Fine, Nothing is Fine

An Australian label celebrating local beaches, wildlife, and our favourite places.

Founded by artists and designers Fiona and Anita, our brand was born from a shared love of holidays, beach culture, Australian wildlife, and the perfect oversized band tee — the kind you live in, wear on repeat, and keep until the last thread. (Though we’ll always love a great fitted going-out tee too.) After launching on Phillip Island/Millowl in the summer of 2022, we quickly realised we weren’t the only ones searching for something different in a souvenir tee — something local and genuinely wearable. Our pieces are designed to be worn until the last thread, we choose quality, durability and design with local in mind.

We’re committed to minimising waste and making conscious production choices wherever possible. Our tees and hoodies are crafted from organic and sustainable cotton, sourced from producers who uphold strong ethical and environmental standards. Giving back is equally important. For every tee sold, $1 goes toward planting a koala forest with the Koala Clancy Foundation. Their mission is to plant 300,000 trees by 2030 to help restore vital koala habitat — and we’re proud to support that goal. All of our designs are printed locally in Melbourne, using both new and reclaimed garments, in collaboration with talented screen printers including Too Far Gone.

Phone: 0416 188 904

Email: souvietees27@gmail.com