South Melbourne Named Australia’s #1 Destination to Shop With Small Businesses
The national ranking, based on a survey of more than 4,000 Australians, celebrates destinations that people most strongly associate with discovering and supporting local small businesses. South Melbourne came out on top, recognised for its vibrant mix of independent retailers, outstanding food experiences and strong sense of community.
For anyone who has spent time wandering our streets, browsing the Market, meeting local makers or enjoying a meal at a local café or restaurant, the recognition comes as no surprise.
South Melbourne has always been defined by the passionate people behind its businesses. From generations-old traders and specialty retailers to emerging entrepreneurs and creative start-ups, the Market and the broader South Melbourne precinct offer an experience hard to replicate.
The Amex Shop Small Destination Index found that Australians value destinations with distinctive local businesses, great food and a genuine sense of community, all hallmarks of what makes our local area so special.
What Makes South Melbourne Stand Out?
South Melbourne’s appeal goes far beyond shopping. It’s a place where people come to connect, explore and experience the best of Melbourne’s local culture.
Some of the qualities that continue to draw people to the South Melbourne precinct include:
- A diverse mix of independent retailers and specialty stores
- Award-winning cafés, restaurants and hospitality venues
- A rich history, combined with a progressive, creative spirit
- Authentic experiences and personalised customer service
- A welcoming community atmosphere that encourages people to explore
The national survey found that Australians are increasingly seeking out local businesses because they help create vibrant, connected communities.
This recognition is ultimately a celebration of South Melbourne’s small business community. The ranking reflects the dedication, resilience and creativity of the traders, retailers, hospitality operators and service providers who bring South Melbourne to life every day.
Whether you're a regular visitor or planning your first trip, there has never been a better time to explore South Melbourne, discover something new and support the local businesses that make our precinct one of Australia's most loved destinations!
Source: Amex Shop Small Destination Index, a national consumer survey of more than 4,000 Australians conducted by Antenna on behalf of American Express in June 2026.
