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Traders dig deep to support bushfire affected areas

Published 27 January 2026

Cobb Lane Bakery

Market traders donated food and goods to support communities impacted by recent bushfires in and around Northeast Victoria

On Sunday 25 January, South Melbourne Market traders donated goods to support communities impacted by recent bushfires in and around Longwood in Northeast Victoria.

The special collection was coordinated by Robert Parke, a local Port Phillip resident who is familiar with the Market through his volunteer work with Port Phillip Community Group.

Robert coordinated the donation drive with Market Management after contacting the Port Phillip Mayor, Cr Alex Makin, who was keen to support in any way we could. Robert and his wife personally transported goods that evening to the local Ruffy recovery team, who welcomed the food donations and support.

Market traders, including Frank’s Fruit & Veg, The Fresh Pasta Shop, Sherif’s Fruit & Veg, South Melbourne Poultry, South Melbourne Seafoods, Cobb Lane Bakery, Ralph’s Meats, Georgie’s Harvest, Emerald Hill Poultry and Head South Hair Salon donated goods to the cause.

Volunteers in Ruffy receiving the donated goods on Sunday evening.

The Fresh Pasta Shop

The Fresh Pasta Shop

Emerald Hill Poultry

Emerald Hill Poultry

Frank's Fruit & Veg

Georgie's Harvest

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