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Getting to Know: Sev from Juicello

Published 19 June 2024
This month we caught up with Sev from Juicello.

The delicious Mango Whip Smoothie

What inspired you bring your business to South Melbourne Market?

I chose South Melbourne Market for Juicello because it’s a lively, diverse community hub that perfectly matches our vibe. The Market’s high foot traffic means lots of potential customers who appreciate fresh, quality products. Plus, the Market’s focus on local, sustainable practices aligns with our own values. The collaborative spirit among vendors here is fantastic, and being part of this Market allows us to connect directly with customers, get their feedback, and build strong relationships. It’s the ideal spot for Juicello to grow and thrive!

Describe your business. What makes your products unique?

We specialise in crafting delicious, fresh and healthy juices that not only taste great but also boost your wellbeing. What sets our products apart is our commitment to using only high quality, locally sourced ingredients. We prioritise sustainability and work closely with local farmers to ensure our fruit and vegetables are always fresh and in season.

Our unique cold-pressing process preserves the maximum amount of nutrients and flavour, giving you a juice that’s packed with vitamins, minerals and antioxidants. We also offer a variety of unique blends that you won’t find anywhere else, each designed to provide specific health benefits, whether it's for energy, detox or overall wellness.

In addition to our juices, we pride ourselves on providing excellent customer service and fostering a strong sense of community. Our goal is to make healthy living accessible and enjoyable for everyone.

Taste the rainbow with Juicello's vitamin-packed juices and smoothies. 

What is your most popular juice blend?

Our most popular juices are our sugar cane blends. These unique juices are a hit with customers for their naturally sweet, refreshing taste and incredible health benefits. We combine fresh sugar cane juice with a variety of fruits and herbs to create delicious and nutrient-packed options. Favourites include our Sugar Cane Pineapple Mint and Sugar Cane Ginger Lime blends, which are perfect for cooling down on a hot day and providing a natural energy boost. 

Do you have any exciting plans for Juicello at South Melbourne Market?

Yes! We’re thrilled to announce a whole new shop fit-out that will enhance the customer experience and showcase our vibrant brand. The new design will feature a modern, inviting space where customers can easily see our juice-making process and enjoy our products in a comfortable, stylish setting. Watch this space!

Make Juicello on Cecil Street part of your morning Market ritual.

What’s your Market ritual? Do you have a favourite go-to?

Our market ritual at Juicello starts early in the morning with a team meeting to go over the day’s plans and set our goals. We make sure everything is prepped and ready for a busy day of serving fresh juices.

A favourite go-to is to grab a quick coffee from our friends at Clement Coffee to kickstart our day. We also love visiting our fellow Market traders to see what’s new and grab some fresh produce for our own blends. It's a great way to stay connected with the Market community and find inspiration for new juice creations.


Find Juicello on Cecil Street, open every Wednesday, Thursday Friday, Saturday and Sunday from 8am.

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