Valentine's Day

    Published 24 January 2024
    As much as your better-half may "claim" they don't want anything for Valentine's Day. Don't be fooled. A small gift that comes from the heart will certainly brighten your sweetheart's day, and no gift... Well, you're just asking for trouble.

    Competition Time

    We've teamed up with Azalea Flowers for an amazing Valentine's giveaway!

    Head over to @southmelbournemarket on Instagram, tag your Valentine or floral besties, and you will both go in the draw to win a stunning Australian Wildflower Bouquet and a copy of "Bush Flowers, Australian Flowers for Decoration and Design." The best-selling book by our very own Michael Pavlou at Azalea with Cassandra Hamilton.

    Total Prize Value of $420

    How to enter:
    1) Follow both:
    @southmelbournemarket and

    2) Tag a friend (enter as many times as you like. One tag in one comment is an entry)

    3) The winner must be able to pick up their prize from Azalea Flowers on Wednesday 14 February

    The winner will be announced on Sunday 11 February 5pm AEST.

    Click here for full terms and conditions.

    Bush Flowers, Australian Flowers for Decoration and Design by Michael Pavlou of Azalea Flowers with Cassandra Hamilton


    It's a no-brainer on this special day reserved for love to buy your other half a gorgeous bunch of florals. 

    Emerald Hill Florist will allow you to pick out the bunches you want and will create a bouquet from them. We love the idea of stepping away from traditional long-stem roses. Choose something bright and colourful! 

    Zekiri Flowers will have a wonderful choice of fresh cuts. Think roses, native blooms and plenty of flowers that are bright and cheerful. They'll also wrap your flowers so you'll be ready to sweep him or her off their feet. 

    Emerald Hill Florist will have a huge selection of bright blooms

    Zekiri Flowers will always serve you with a smile!

    Azalea Flowers has curated a series of Valentine's Day appropriate florals that will be sure to make your girl's heart flutter. 

    Specialist in native flowers Azalea can incorporate pink and red seasonal Australian flowers to create gorgeous bouquets. 

    Azalea's blooms are available for delivery. Or if you're a last-minute type of person they're trading on the 14 Feb until sold out.

    For something that will last a little longer both Terrarium Laboratory and Greener Corner have a huge range of living gifts. The perfect gesture of love for the green thumb in your life. 

    Cuddle Buddies

    There's nothing sweeter than receiving a plush soft toy to snuggle up to when you're apart from your loved one. 

    At Clare's Bears and Wares you'll find the sweetest selection of cuddle-buddies. 

    There are plenty of classic teddy bears as well as an eclectic range of cuddly critters, from Sphinx Cats to Koalas, Pigeons to Platypi, and don’t forget about the iconic Possum Puppet to bring your new mate to life, all at reasonable prices.

    Sweets for your sweets

    If your loved one has a sweet tooth you must visit the Market's resident chocolatier, Atypic Chocolate. This bean-to-bar chocolatier, crafting single-origin small-batch specialist edible treats. 

    If they are still a kid at heart, take a visit to Sweets on South for old fashioned and modern American lollies, quality imported sweets, chocolate from the UK, USA, New Zealand and Holland, organic chocolate, and even sugar-free are all found here.

    Visit Clare's Bears & Wares for cuddly companions 

    Sweets on South has all the candy to put hearts in their eyes

    Spice it up with a range of amazing hot sauces from South Melbourne Market Grocer

    Give the gift of scent thanks to The Perfume Workshop


    The Perfume Workshop is back after popular demand in The Market's SO:ME Space. These Artisanal Perfume Oils are created on site. The Perfume Workshop specialises in using botanical oils that grow along the Frankincense trail, which is one of the oldest perfume trails in the world.

    Coconut Revolution has the most beautiful handmade body butters, hand creams and skincare. Our pick for her, the pink Thai Jasmine blend. The subtle floral fragrance and pink packaging is the ultimate gift for her. 

    Lost In Seasons has a beautiful range of imported perfumes from the United Arab Emirates. Spoil him or her with a fresh new fragrance that's set to impress!

    Maison Otto has set up a Valentine’s Corner with a delightful range of French Beauty Bath and Body for both Men & Women, as well as a Luxurious range of Chateau de Versaille Candles. The store is full of Valentine's ideas, so we highly recommend stopping by and experiencing a French Olfactive moment.

    A Romantic Picnic 

    The Market has everything you need to curate the perfect picnic to woo your boo! 

    Pick up a range of beautiful artisan cheeses from K-Sein Fromagerie for your cheese-loving partner. 

    If seafood is there thing, win them over with a selection of freshly shucked oysters, cooked king prawns, or poached crayfish from our renowned seafood traders

    Grab all their favourite Deli items from our amazing Delis. Breads, dips, olives, cured meats - you name it. And this will finish off your picnic just nicely. 

    Pick up some beautiful French cheese from K-Sein Fromagerie for the ultimate Valentine's Day platter

    The Sock Shop has a wonderful selection of fun socks to brighten up your loved ones wardrobe.

    A Love For Fashion

    Give some love to their tootsies with a fun range of printed socks that are made from natural materials from The Sock Shop. We love the socks with the chilli print and/or love hearts for this Valentine's Day!

    Mavis The Label has the cutest range of handbags, slippers, clothing, and accessories that she will absolutely adore. 

    Ruby & Sky is the ultimate girl's haven. Think colouful jewellery pieces, on-trend fashion and adorable nick naks. They even have a huge range of fun and funky greeting cards!

    If he needs a spruce up in the wardrobe department visit Mitchell McCabe. This new-to-the-Market Trader has a curated selection of menswear including anything he'll need and want for the rest of the summer!

    Ruby & Sky have the cutest cards.

    Maison Otto have created a little Valentine’s Corner.

    Did you know...

    Cupid has its roots in Greek mythology.

    He's the charming cherub that appears on Valentine's Day cards, often depicted with a bow and arrow — but how did Cupid become a common symbol of Valentine's Day? According to Time, the figure can actually be traced all the way back to 700 B.C., to the Greek god of love named Eros, who was actually a handsome, immortal man with the intimidating power to make people fall in love. It wasn't until the 4th century BCE that the Romans adopted Eros into the image of a cute little boy with a bow and arrow, naming him "Cupid." By the turn of the 19th century, Cupid had become linked to Valentine's Day due to his love-matching powers.

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