South Melbourne Night Market

Style After Dark

Thursdays 5.30 – 9.30pm
Autumn season: deferred due to construction
Spring season: 23 September – 28 October

Style After Dark is South Melbourne Market’s interpretation of a night market.

Located along the street in the heritage magnificence of the Market’s wide verandahs, Style After Dark will provide an outlet for a vibrant local community of clothing designers and makers. Stalls will emphasise locally-designed, locally-made and collectible clothing and all things associated with it – accessories, jewellery, headwear…

The location is superb and well-supported by existing food and drink outlets in Cecil Street or the Market’s Food Hall. There will be music and other stuff happening.

Style After Dark is ‘on the street’ and funky. It is a Market for the times – local and hip.

Criteria

Style After Dark will favour stalls that have locally-designed, locally-made and locally-collected vintage clothing and associated stalls. Preference will be given to:

• Locally designed clothing
• Locally made clothing, accessories and jewellery
• Vintage clothing
• Collectible clothing
• Other associated collectibles or designed pieces, eg bric a brac – depending on availability and Management approval up to 10% max

A range of stalls will be held in a ‘gray zone’ – neither promoted nor specifically excluded except where they support the overall feel or can be associated with clothing design etc. These include art, painting, prints, photos etc.

The stalls will NOT include massage, personal services, food, plants, incense, soaps, furniture and more.

Given the emphasis on locally-designed and locally-made, the Market is seeking to reinforce links with local design schools. Special consideration will be given to students from these schools wanting to break into a tough industry.

Audience

South Melbourne Market draws over 3.1m shoppers a year. Its primary catchment is
South Melbourne Market is South Melbourne, Port Melbourne, St Kilda Rd, Albert Park, Docklands, Southbank and Melbourne. It is an area with high variability in income, family status and ethnicity. Nearly half the households that shop at SMM have an income over $100,000.

Style After Dark will draw on a similar catchment to SMM but will be promoted to a younger demographic than is currently at the Market. Style After Dark will present a deliberately different option to what is available at the Market currently. These people are more interested in life as …. They enjoy performance, exhibitions and concerts.

Note – Current SMM stallholders will not be excluded but will be required to satisfy
Style After Dark’s criteria.

Availability

Thursday nights 5.30pm - 9.30pm

Spring Season - Thursday 23 & 30 September and 7, 14, 21 & 28 October 2010
Bump in from 4.00pm and bump out by 11.00pm.
Stalls under the wide verandah of Cecil and Coventry Streets

Infrastructure

• Cecil St food outlets & bars open.
• Stallholders will need to bring their own trestle table, change room, mirror etc .
• Power and lighting available.
• Tents will not be required as stalls are located under a wide verandah. Stallholders wishing to bring tents must ensure the tent is no deeper that 2.5m. The ground is a bitumen footpath – no pegs are allowed.

Conditions

1. Pre-book only. All stalls ‘casual’ and must be booked and paid in advance.
2. There are no refunds for cancellations or non-attendance.
3. No sub-licensing allowed.

Download Application Form (PDF)

Download Application Form (DOC)