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SO:ME Space is a new retail concept, bringing together the best emerging and established designers in an innovative environment for the purpose of brand growth, experimentation and development.
The mix of brands at different developmental stages provides an opportunity for emerging designers to promote and spread their name. In addition, the residency of more established brands provides a learning experience for all involved, allowing such brands to experiment with retail store concepts in a constructive and dynamic environment. The South Melbourne Market location serves up an expanse of creative consumers. The unique position and design of the retail space makes SO:ME Space a progressive project for every brand involved.
SO:ME Space profiles leading and breakthrough designers in an exciting retail concept which embraces design, sustainability and local fashion brands. SO:ME Space subtly tips the hat to South Melbourne (SO:ME) and in doing so, makes the location central to the identity.
The space consists of larger and smaller brands across various product categories. And to encourage repeat business, four pop-up spaces are rotated every few weeks with the best emerging designers. Trading is four days per week (Wednesday, Friday, Saturday and Sunday) but during the night market (for eight weeks in autumn) it will also open for Thursday evenings, bouncing off the vibrant Cecil Street restaurant strip.
The population of the area is growing at a rate higher than the average for Metropolitan Melbourne and is predicted to do so until 2021.
Australian Bureau of Statistics population census statistics indicate the population in the area is increasing, disposable income is increasing, retail spending is increasing and the majority of the population is working. The population of the area is growing at a rate higher than the average for Metropolitan Melbourne and is predicted to do so until 2021. The area provides a retail spend per capita 31% higher than the average Melbourne Metropolitan due to the high percentage of young professionals without dependants in the area. The community is enhanced by a rich cultural diversity with 33% of residents originating from non-English speaking countries. Most of the population are shoppers with 72.4% aged between 18 and 64.
Why SO:ME?
- SO:ME Space is a highly creative, contemporary and dynamic retail environment, and immediately stands out from other retail offerings in the area.
- Despite growth in the area, the SO:ME customer has limited options in shopping for desirable fashion and lifestyle products locally.
- SO:ME Space brings to life iconic cultural location. The opening of SO:ME space will complement exciting new development of the Cecil St fringe of the Market which includes Claypots Evening Star restaurant and new wine bars.
- The SO:ME destination is not exclusively limited to fashion but other lifestyle categories, creating wide appeal to the community that shops at the Market.
- SO:ME Space is an opportunity for designers to test retail concepts and creative boundaries without the restrictive outlays of traditional rent.
Enquiries
South Melbourne Market – 9209 6887 |
Created on: Friday, 08 July 2011 16:29
Last modified: Wednesday, 28 December 2011 09:44 |
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